Before launching her own company in 1992, Greenleaf served as VP of Corporate Communications and PR at LIVE Entertainment, overseeing campaigns for films including Terminator 2, Total Recall, Basic Instinct and Reservoir Dogs and managed PR for one of the top home video divisions in the U.S.  In that capacity, she led corporate image restructuring, helped take the company public and directed crisis communications following the widely publicized killings of CEO Jose Menendez and his wife.

Her earlier roles include publicity leadership positions at Twentieth Century Fox, New Century/Vista Film Corp. and Media Home Entertainment.

As a journalist, Greenleaf has written for more than 30 national outlets, authored a book and conducted interviews with numerous high-profile figures. She helped launch USA Today and in 1982 broke news of the breakup of The Eagles.

Greenleaf earned a B.A. in journalism from Shippensburg University, which has honored her with the journalism department’s Outstanding Alumnus Award (1990) and the university’s highest recognition, the Jesse S. Heiges Distinguished Alumnus Award (2004).